Shadow banning, also known as ghost banning or hidden banning, is a practice on online platforms where a user’s content is restricted or hidden from other users without the user being notified or aware that they are being affected. The content remains visible to the user who posted it, but is invisible or has its reach significantly reduced to others.
In other words, shadow banning occurs when a social media platform limits or hides someone’s posts without notifying them. People can still post, but their followers will have a harder time finding that content in search results and feeds.
How it works:
The affected user’s content still appears on the person’s profile, but it does not appear to other users in their feeds, search results, or explore pages.
The user may not realize that they are being shadow banned because their posts are still visible to them, and they can continue to interact with the content.
The platform may use this practice to control content that it considers inappropriate, spammy, or that violates its policies.
Signs of a shadow ban:
A dramatic reduction in content reach and engagement.
Fewer views, likes, comments, and shares on posts.
Content does not appear in other users’ feeds or relevant search results.
Why is a shadow ban used?
To control spam and automated accounts.
To restrict content that the platform deems inappropriate, offensive, or in violation of its guidelines.
To prevent the promotion of content that the platform does not consider appropriate.
Important: A shadow ban can be detrimental to users who rely on social media for business, communication, or personal expression, as it prevents their content from reaching their target audience.
0 Comments